Welcome to Science of Art, a newsletter dedicated to unpacking the mechanics behind the creative life. This publication bridges the gap between empirical insights and artistic lives.
I do this by diving deep into the creative processes, psychological frameworks, and real-world journeys of history's most impactful creators. If you have ever felt paralyzed by procrastination, overwhelmed by the "cult of busyness," or unsure of how to navigate the complex realities of the creative economy, you are in the right place.
New here? Start with these:
What I learned from 200+ hours of researching highly successful artists
The Accountability Structure: Why Every Artist Needs a Wall to Run Into
About Shagun Singh
I am a public artist, design researcher, and the founder of Urban Matter, a studio specializing in interactive, technology-driven installations. My work explores the intersection of human-computer interaction, art, and emotion, specifically through responsive LED installations that emulate human dialogue and feelings.

